This is an example of a “s**t sandwich” in marketing, where the negative (the £10,000 fees!) are bordered by overly promising and encouraging language making often baseless promises. Remember, a scammer will say anything to get a hold of your information! While there are legitimate ways to use this structure, always be leery when you see it pop up, and think about who you are dealing with. Do not rush into any transaction, much less such an expensive one!
Then there is the button. Never, ever give over your bank details online, and if you are unsure, contact the business (note that we didn’t provide an email or phone number!), or even better, your bank, to ask whether they think the business you are dealing with may be a scam.
We hope this exercise has educated you on the warning signs of a scam. If you have any feedback on this exercise, feel free to email us at jamesb@winwoodlabs.com!